Holly Willoughby’s DOI style is ‘sexy’ but ‘down-to-earth’ – stylist decodes her looks

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However, one of Holly’s “all-time most popular Dancing On Ice looks”, according to Samantha, was a pink Rebecca Valance dress.

The star wore the figure-hugging, high-neck, full-length dress in 2018.

“Another fan favourite was a mint-coloured one-shoulder gown from British brand Safiyaa,” Samantha added, referring to another tight, figure-enhancing dress that Holly wore this year on February 7.

Samantha noted that Holly has worn many off-the-shoulder or one-shoulder dresses for Dancing On Ice, saying: “These are a great way of adding interest without being overbearing.”

Looking back on more of Holly’s previous Dancing On Ice dresses, Samantha said: “Something magical about Holly’s Dancing On Ice style is that she manages to look ethereal, or sophisticated, or sexy, but she never overpowers the contestants.”

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